David Morgan

Everyone is talking about "Imposter Syndrome." TL:DR Stop calling everything a "syndrome." It’s a lazy word that stops you from taking action. If you’re the real deal:  Get some support before you burn out. If you’re the fraud:  Get some training before you’re found out. It’s become the trendy psychological safety net for the modern executive. But after two and a half decades of reading people, I’ve come to a conclusion that might sting: Sometimes, that voice keeping you awake at night isn't...

David Morgan January 2026 TL:DR Most AI start-ups will fail because they lack understand of the target market and they rely on a tired B2B channel sales playbook, under valuing of the power of the industry expert and their human network. Lack of inhouse specialist industry knowledge will prove to be the main reason some great tech sits on a server and never sees the light of day. Not because it is not great, but because the Founders lacked direct insight and nuance of the market they were...

David Morgan January 2026 The Five Stages of Business Grief: A CEO's Reflection TL:DR Arriving at Acceptance isn't the end; it's the beginning of a powerful turnaround, the foundation for thriving in the future, and the ultimate source of sustained competitive advantage - BUT businesses need to arrive here quickly. This isn't about giving up; it's about letting go of what was, to fully embrace what can be. The value of processing through each stage, as painful as it might be, lies in arriving...